The secret to running a successful embroidery business ๐คซ
Being a custom apparel business owner can be difficult, so save yourself some stress by following these expert tips! In this Apparel Academy episode, Henry tells you the secret to running a successful custom apparel business. Implementing these tips will help you grow your business and keep profit margins high! Join our Facebook support group, Embroidery and Custom Apparel Mastery, to connect with decorators just like you: https://ift.tt/3srQdV7 Follow us on Instagram where we post videos, how-to tutorials and share inspiring work from more than 38,000 followers: https://ift.tt/3pSZMea Follow us on TikTok and enjoy funny custom-apparel related videos: https://ift.tt/3BKSXm2? Join the Ricoma newsletter for educational blogs, videos and live webinars: https://ift.tt/2WgenV5 Get our latest Ricoma YouTube videos sent straight to your Facebook Messenger: https://ift.tt/2ZaCXIJ Timestamps: 0:42 Make sure you’re running an efficient production flow 1:59 Have a variety of offerings and services 3:54 Charge for your time accordingly Tip #1: Make sure you’re running an efficient production flow First, you need an efficient production flow. It’s going to be different for each business based on your space, personnel, how you work and more. Generally, you want to run your business smoothly enough that you can produce enough orders in a timely manner. Some tips include knowing how to minimize thread breaks, how to set up your supplies so you can get them quickly, how to set up your threads to minimize color changes and more. These tips will help keep your orders flowing. Tip #2: Have a variety of offerings and services Before expanding your service, you need to focus on catering to a specific audience or customizing a specific product. For example, some people may focus on offering services to schools or sports teams. Or they focus on customizing just hats or patches. Once you have mastered your niche, you can expand your services and offerings to become the one-stop-shop your customers want. This will grow your business in the long run. Tip #3: Charge for your time accordingly Pricing is very important in the apparel decoration business because it’s labor-intensive, time-consuming work, and you’ll want to be compensated accordingly. As a small business, you may not be able to compete with bigger brands that make their money with large orders. It’s crucial that you price your items correctly so you are not underpricing your services. You can compete with larger businesses by focusing on personalization and high-value orders that take more time and have a larger profit margin. Even doing that, you still need to know your margins and how to price your items accordingly to justify the time you spend working.
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